One of the most important things to understand about trademark protection is that it does not travel. A trademark registration
Receiving a cease and desist letter is a jarring experience. It arrives on official letterhead, references federal law, and demands
Filing a trademark application without adequate preparation is one of the most expensive mistakes a business owner can make. Office
Standard trademark infringement law requires proof that consumer confusion is likely. Consumers must see that the two marks resemble each
Most discussions of trademark law focus on what are called ordinary marks: a brand name or logo that one business
We see this situation regularly. A business owner has a registered trademark or a strong common-law claim. Then a monitoring
Walk through any shopping mall, pick up any product from your kitchen shelf, or browse the homepage of nearly any
Here is a situation we see more than once a year. A business owner files their trademark application, waits through
Most business owners understand that they can trademark a brand name or logo. Significantly fewer realize that the same body
App stores are competitive environments where name recognition drives discoverability, downloads, and user trust. Whether you have built a mobile
Building a successful Etsy shop takes real work. You develop a signature style, create a brand identity that customers recognize,
Each year, the USPTO receives approximately 30% of trademark applications filed on an intent-to-use basis. That number reflects a straightforward