Here’s a number worth sitting with. Only about 10% of small and medium businesses in the US have any registered

In 1957, a couple named Gene and Betty Hoots opened a small drive-in restaurant in Mattoon, Illinois. They called it

If you’re preparing to launch a product on Amazon, chances are you’ve already spent hours researching suppliers, calculating margins, reviewing

Can I Use a Business Name If Someone Else Owns the Domain? You finally find the perfect business name. After

You finally found the perfect business name. The domain is available. Your logo is designed. Your LLC has been approved

To a business owner searching for trademark help, most services appear the same. They offer online filing, fixed pricing, quick

At first glance, filing a trademark in the United States looks straightforward. The USPTO provides an online system, clear instructions,

Most business owners expect trademark disputes to involve obvious copying. They imagine someone intentionally using another company’s name, logo, or

Launching a business in one state is challenging enough. Expanding into multiple states brings a different set of opportunities and

Not all trademark applications face the same level of difficulty. While many business owners assume approval depends only on the

In 2019, a regional beverage brand stopped producing its signature sparkling water line. The company pivoted to a new product

When most business owners file a trademark application in the United States, they imagine a simple comparison process. They assume