boroughs all of them are trading on a name that has value, recognition, and trust. The value is worth preserving.
The threat in New York isn’t just mimicry by obvious copycats. It is the more insidious risk of coincidence in a market where there is so much competition for each brand category that two brands might create near-identical names without ever even knowing the other exists. In the world of trademarks, that coincidence doesn’t matter, so whoever registered first with the US Patent and Trademark Office (USPTO) is protected. In the New York market, in which hundreds of new businesses are created every week in every category, that has an impact on brands that wait to file.
There’s also a particular weakness in the New York fashion and consumer goods markets. Counterfeit operations specifically target brands with well-known names that are not registered federally because it is difficult and costly to enforce an unregistered mark. Federal trademark registration allows you to record your mark with US Customs to prevent infringing imports from entering into the market.
united states trademark registrations and law (USTML) provides trademark registration, renewal and monitoring services for New York businesses in all of these sectors. We understand the unique challenges facing applicants for registration in the fashion and consumer goods, financial, food and media classes at the US Patent and Trademark Office (USPTO). We file applications that are likely to clear examination, are effective when they are inevitably attacked by the USPTO, and monitor your registered mark for infringements and other problems after it has been granted.
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