The size of Texas poses unique monitoring problems. The state’s consumer brands compete in national e-commerce channels where an infringing use of a Texas brand’s registered name can show up on Amazon listings, Shopify sites and wholesalers’ websites without the brand owner’s awareness. The state’s professional services firms compete for government and enterprise contracts across the country where a competitor using a similar name can obtain business and lower brand reputation before the infringement is detected. The state’s food and beverage companies operate in national distribution markets where knock-offs with similar names can be found in markets distant from Texas before any monitoring report is generated.

united states trademark registrations and law (USTML’s) trademark monitoring for our Texas clients includes the USPTO new applications database for phonetic, visual and conceptual similarity to your registered brand, the major Texas-relevant commercial platforms and directories, and attorney-reviewed and prioritized alerts with specific recommendations for each action identified. There are federal district court offices in Houston, Dallas, Austin and San Antonio which regularly hear trademark infringement cases and the registered trademark owner who has a monitoring record is in a position of strength if action is needed, compared with the one who discovered infringement months after it occurred.